Inside Financial Markets



LONDON, Aug 15 (Reuters) – Gold demand hit a four-year low in the second quarter despite surging appetite for jewellery, coins and bars, the World Gold Council said on Thursday, as investors left bullion funds and central bank buying more than halved.

April’s selloff – which saw spot gold slump $200 an ounce in two days in its sharpest slide in 30 years – and another retracement in June sent bar and coin demand to record highs, and jewellery buying to its strongest in nearly five years.

Consumer gold demand, covering jewellery, bars and coins, rose more than half to 1,083 tonnes last quarter compared with a year earlier, the WGC said.

But a 402.2-tonne outflow from gold-backed exchange-traded funds – popular investment products that issue securities backed by physical gold – and a 93.4-tonne drop in central bank purchases knocked overall demand down 12 percent to a net 856.3 tonnes, its lowest since the second quarter of 2009.

“It’s clear that this will be a down year in tonnage terms for demand,” the WGC’s managing director for investment, Marcus Grubb, said.

“The key will be how successfully that gold coming back in from the ETFs is re-absorbed by the other categories of investment, and other areas that are growing strongly, like jewellery demand.”

The second quarter’s heavy liquidation from gold-backed ETFs brought outflows for the year to 578.7 tonnes. The WGC said speculation that the Federal Reserve may be set to curb its bullion-friendly quantitative easing had spooked investors. GOL/

Gold prices have fallen by around a fifth this year, hitting a three-year low in June of $1,180.71 an ounce. They are currently at around $1,320  XAU=, some $600 below their September 2011 record high of $1,920.30 an ounce.

Central bank buying has also eased, the WGC’s data showed. It said it expects official-sector purchases of 300-350 tonnes this year, down from 544.4 tonnes in 2012, after a 100-tonne drop in the first half.

This year’s price volatility is likely to have affected the timing of central banks’ gold buying, Grubb said.



ETF liquidation and lower central bank demand outweighed a broad-based surge in consumer buying. India and China, by far the largest consumers of physical gold, saw demand for jewellery, coins and bars soar by 71 percent to 310.0 tonnes and 87 percent to 275.7 tonnes respectively.

China was the biggest market for gold bars and coins, demand for which more than doubled in India and China. India led jewellery demand, with consumption of 188.0 tonnes.

Global jewellery demand for gold, which has fallen in recent years as higher bullion prices deterred buyers, rose more than a third in the second quarter to 575.5 tonnes.

In the Middle East, demand for jewellery increased by a third, and coins and bar offtake by two-thirds. Turkish consumer demand rose 73 percent to 64.3 tonnes.

U.S. jewellery demand rose 2 percent to 20.3 tonnes, its second successive quarterly increase after it climbed for the first time since 2005 in the first three months of the year.

“Some of that is due to the impact of lower prices, but it’s also due to the impact of a gradually improving economy in the United States,” Grubb said. “We do expect that turnaround in the U.S. to continue.”

U.S. coin and bar demand nearly doubled to 24.3 tonnes, while European bar and coin demand rose 14 percent to 85.8 tonnes. Jewellery demand softened a touch in Europe, however, with declines reported in the UK and Italy.

On the other side of the market, gold supply fell to 1,025.5 tonnes from 1,087.9 tonnes in the second quarter of last year. Mine supply rose 18.2 tonnes to 717.2 tonnes, but flows of scrap gold onto the market dropped by a fifth to 308.3 tonnes as prices fell, giving sellers less incentive to cash in.

“That’s the weakest recycling number we’ve had for many quarters, and it reflects the price action in April,” said Grubb.



Demand segment              Q2 2013    Q2 2012  Change (T)


Jewellery                     575.5      420.8      +154.7

Technology                    104.3      103.3          +1

Total bar/coin investment     507.6      285.9      +221.7

ETF investment               -402.2          0      -402.2

Central bank demand            71.1      164.5       -93.4


TOTAL                        856.30      974.5      -118.2


Source: World Gold Council, Gold Demand Trends, Q2 2013


Sanie Khan

Sanie Khan holds a deep knowledge of the financial markets in Pakistan. Based in Karachi, he has over 20 years of hands-on management experience in financial technologies and managing operations in the financial sector. He was the General Manager at the Pakistan Stock Exchange (PSX) for 17 years. He along-with senior members of Exchange

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Inside Financial Markets was a joint publication of Pakistan Stock Exchange (PSX)and Society of Technical Analysts Pakistan (STAP)