Re-acting on the Competition Commission of Pakistan’s (CCP) final verdict in which it has penalised Engro Foods brand “Dairy Omung” on charges of deceptive marketing, Engro Foods has issued the following statement.
“Engro Foods strongly denies the allegation as baseless since the packaging of Dairy Omung clearly mentions the product to be a “Dairy Drink” as per the food laws in Pakistan. Dairy Omung has been operating under a valid license from the PSQCA under the classification of “Dairy Drink”. The subject license was renewed in 2015 for a period of 2 years and is valid till April 2017.
Each packaging of Dairy Omung clearly displays it to be a “Dairy Drink”, prominently appearing on 4 out of 5 sides of the packaging. In addition for the wider understanding of its consumer audience the package displays it in both English and Urdu. The company has never referred to the product as “Milk” and the marketing tools used by the company also do not show any depiction of Dairy Omung to be pure milk. Instead the company has always marketed the product as an ‘alternative’ to loose milk and is free from adulteration when compared against loose milk.
At Engro Foods the safety and hygiene of our consumers is of paramount importance to us and we are constantly striving to live our purpose of elevating consumer delight by providing healthy and nutritious food products to a wide variety of consumer base. This fact is also reflected by various international certifications that the company bears ISO 9001, ISO 14001 and ISO 22000 amongst other quality certifications from British Retail Consortium (BRC) that establish the quality of the products we market to our consumers.”